Our New Sustainable Kidswear Brand
Hurrah! We have now launched our new line in sustainable kidswear. For a while I’ve been trying to decide how to move Toddlingtogs forward in an ethical and sustainable way. The journey has led me to design a cute little line of remade dresses, dungarees and hats.
While changing the direction of my childrenswear brand, I have come across many articles and documentaries. A film that really shocked me and inspired me to make a change was “the true cost” by Andrew Morgan. The true cost is a film documenting people around the world making clothing for the fast fashion industry. The film tells a story of poor working conditions and low wages for workers in developing countries. It also highlights the devastating environmental cost of the fast fashion industry.
I was looking for articles to explain the effects of the fast fashion industry to my children and came across “the life cycle of a t shirt” by Angel Chang. Did you know that it takes 2700 litres of water to produce just one t shirt? That is the equivalent to 30 bathtubs of water!!
Cotton is a great fabric for kidswear, but the environmental impact of cotton production is huge. Cotton production uses more pesticides than any other crop and only one percent of these crops are organic. The chemical dyes used produce toxic waste that also has a devastating human cost.
Although these facts are depressing, they have inspired the slow fashion movement. It has also influenced the evolution of our new slow fashion brand of sustainable childrenswear. Our garments use around 5 litres of water per garment, a whopping 2695 litres less than your average t shirt!. Our carbon footprint is also low. At Toddlingtogs, We hand pick and locally source the materials for our sustainable kidswear . Our new line of ethical and sustainable kids clothes features cute dresses, dungarees and hats. We remake our kidswear by re using and recycling high quality garments. At Toddlingtogs we are excited about our sustainable future. “Be the change that you wish to see in the world”